Vedanta Group and NDTV
have joined hands to promote Girl Child in India through campaign "Our Girls:
Our Pride". The campaign has been launched under Vedanta's
"Khushi" awareness campaign that is already promoting care
for the underprivileged children, their health, nutrition and education.
Ms. Priyanka Chopra
has been named the Brand Ambassador of the campaign "Our Girl: Our Pride”.
The campaign launched on 19th August 2013 in New Delhi, will address key
issues like nutrition, education, health and infanticide. The focus of
the campaign will be to educate people at large, bring awareness, bring policy
changes and sensitize people towards girl child and build a respect for the
gender.
Looking at India, the country houses the maximum number of children in the world but it is also true that around 50% of children are suffering from malnutrition and the number of girls is large. The ratio of females per 1000 mails has been continuously decreasing since last more than 30 years. There is a conscious need to not only protect the girl child but also bring in dedicated efforts towards their education, nutrition, health and overall development.
The three partners in
this campaign are unique in their own fields.
Priyanka Chopra, who
has been named as Brand Ambassador for this campaign, has been UNICEF’s
Goodwill Ambassador for India, Priyanka has been actively involved in various
causes related to the girl child for many years. She has also personally
supported this cause through the ‘Priyanka Chopra Foundation for Health and
Education’, which works towards providing support to unprivileged girls across
the country in the areas Education and Health.
Vedanta has been
pioneering the child welfare campaign in India with a mission to make India a
child malnourished free nation. In its effort, since 2008 Vedanta has
been associated with government to take care of about 14,000 Anganwadis (child
care centres), benefiting more than 500,000 deprived children. The
company has also constructed 8 Hi-tech Mid Day Meal Kitchens that provide hot
nutritious meal to over 250,000 rural students studying in government schools.
Vedanta has adopted many rural schools towards bringing quality of
education and strengthening infrastructure.
NDTV has always played
an instrumental role in creating awareness about various issues existing in the
country through diverse, path breaking initiatives such as Save Our Tigers,
Support My School, Marks for Sports and the Greenathon amongst others.
The campaign launch
was marked with the presence of Campaign Ambassador - Priyanka Chopra, Dr.
Prannoy Roy - Co-chairperson NDTV and Mr. Anil Agarwal - Chairman Vedanta Group,
Dr. Girija Vyas - Minister for Urban Poverty Alleviation, Dr. A L Sharada -
Programme Director, Population First, Ms. Deepak Kalra, Chairperson for Child
Rights Protection Committee in Rajasthan and many NGOs and other dignitaries.
Hon’ble Minister for
Women and Child Development Krishna Tirath addressed the gathering via a live-link and said, “We should
respect women in our society because both men and women are equal partners to
take out our society forward. According to our Constitution, we have equal
rights, so we enjoy
The campaign launch
was marked with the presence of Campaign Ambassador - Priyanka Chopra, Dr.
Prannoy Roy - Co-chairperson NDTV and Mr. Anil Agarwal - Chairman Vedanta Group,
Dr. Girija Vyas - Minister for Urban Poverty Alleviation, Dr A L Sharada -
Programme Director, Population First, Ms. Deepak Kalra, Chairperson for Child
Rights Protection Committee in Rajasthan and many NGOs and other dignitaries.
Hon’ble Minister for
Women and Child Development Krishna Tirathaddressed the gathering via a live-link and said, “We should
respect women in our society because both men and women are equal partners to
take out our society forward. According to our Constitution, we have equal
rights, so we enjoy
On this
occasion, Mr. Anil Agarwal, Chairman, Vedanta Group, said "Vedanta
is committed to partner with all stakeholders, especially community, for a
holistic development of India. What we need today is a movement on a
war-footing to give our children what is rightfully theirs — a childhood that
is not deprived of health, nutrition and education. We all must join hands —
individuals, civil society, corporates, media fraternity and the government. We
are quite delighted to associate with NDTV and Ms. Priyanka Chopra for taking
the "Our Girls Our Pride" campaign forward."
Addressing the
audience, Dr. Prannoy Roy, Chairperson, NDTV, said “Perhaps the
single most important change we can bring to our country is to invest in our
girl children - to focus on their rights and demand their equality in society.
Ensuring that every girl child in India achieves her full potential will
transform India in a way that no other revolution can. This campaign is a small
step in that direction - to raise awareness and to seek concrete steps towards
a better India for the girl child.”
‘NDTV-Vedanta - Our
Girls : Our Pride’ is yet another attempt to make a noteworthy
difference in our world. Apart from sensitizing the masses, the campaign
also aims to raise funds to make a positive impact in the lives of as many
girls as possible.
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